Planning to showcase the Big Game at your venue? Here’s a guide to help you create a memorable event, draw in customers, and maximize sales with 10 winning marketing tips for restaurants & bars leading to the Super Bowl
Host a Watch Party
Hosting a watch party begins with setting up big screens throughout your space for excellent visibility. Pair this with enticing game-day discounts and themed food or drink specials to attract crowds. To keep guests engaged, consider organizing a halftime raffle with exciting prizes. If you’re charging for entry, ensure customers receive added value, such as a complimentary drink or exclusive merchandise, to make their experience worthwhile.
At-home Meal Packages
Maximize your business potential by offering convenient to-go meal packages designed for customers hosting at-home gatherings. Create enticing options with group-sized portions, including a variety of appetizers, hearty entrees, and indulgent desserts. If your license allows, consider adding alcohol pick-up options to elevate the experience. By preparing your kitchen to handle increased takeout demand, you'll position your business to capture more sales and make game-day celebrations even more memorable for your customers.
Themed Menu
Add a creative touch with a themed menu inspired by the competing teams. Feature dishes with team-related names, regional flavors, or eye-catching colors to make the menu fun and memorable.
Bingo Card
For added entertainment, create Super Bowl-themed bingo cards. Include fun predictions, like Eagles fumble ball, Doritos commercial, or Taylor Swift crowd shot. Small prizes, such as gift cards or future purchase coupons, can keep customers engaged and encourage repeat visits.
Pre & Post Game Happy Hour
Offer pre-game and post-game specials to attract a crowd early and keep them longer. Happy hour deals before the game and late-night discounts afterward can help create a lively atmosphere and increase overall sales.
Flash Specials
Consider offering a flash Happy Hour during the 1st or 3rd quarter to boost bar sales. These times are typically quieter, so a short five-minute special can keep customers flowing to the bar. Try to avoid halftime specials since most customers will naturally head to the bar during this time for refills.
Partner with Local Business
Partnering with local breweries or alcohol vendors is a smart way to enhance your event. Many vendors are eager to promote their products during the Big Game. Reach out to see if they can provide free samples, giveaways, or branded merchandise. Highlighting these collaborations not only adds credibility to your event but also boosts customer satisfaction.
Invite Fan Clubs or Influencers
Contact local fan clubs or sports influencers on Facebook, Reddit, or other platforms and invite them to host their watch party at your venue. Offer exclusive discounts or specials for their group and reserve seating to make them feel welcome.
Post Life Updates
Share live updates during the event by posting photos, videos, and reels of customers enjoying the game. Consider broadcasting reactions live on Instagram or another platform, but avoid showing the actual game to prevent copyright issues. This approach builds excitement and positions your venue as the go-to spot for future events.
Utilize Short-form video
Promote your event with short-form videos on platforms like Instagram Reels or TikTok. Showcase game-day preparations, highlight your specials, or create fun skits predicting the game’s outcome to generate excitement.
Bonus Tip: Photo Op
Create a memorable experience with a themed photo station. Use team banners, player cutouts, and football props, and prominently display your establishment’s logo. Encourage guests to snap photos and tag your restaurant on social media for free word-of-mouth promotion.
Legal Tip: When advertising, use terms like “Big Game”, “Ultimate Matchup”, or “Championship Game” instead of “Super Bowl” to avoid copyright infringement.
Need help promoting your business for the Big Game? Whether it's crafting compelling advertising or capturing memorable moments with professional photography, we've got you covered. Click below to get in touch and elevate your event to the next level!
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